Land Rover - Our Planet

Since the Land Rover company was formed 60 years ago, our vehicles have always had a unique relationship with Our Planet.

Indeed, they continue to be used by explorers, conservationists, environmentalists and scientists all over the planet, for the benefit of our world. Designed to be fit for purpose, many are in use in conditions that are just too tough for other vehicles. However, as the significance of climate change has become apparent over the last few years, it has been important for us to build upon our environmental heritage and plan for the future, by focusing our efforts in four key areas: Environmental Technology, Sustainable Manufacturing, CO₂ Offsetting, Conservation and Humanitarian Projects.

Land Rover’s Fragile Earth commitment is an ongoing approach to ensure that our actions have a lower impact on the environment.

In 2006 Land Rover launched a pioneering CO₂ offset programme in the UK. By offering both manufacturing and consumer miles offsetting, this programme is a unique combination in the industry and in 2008 is being expanded into new markets including Belgium, Luxemburg, Norway, Sweden and the Netherlands.

Land Rover's 60th anniversary celebrations continue with a donation of 60 vehicles to the British Red Cross Society. This is in addition to the company's aim to help raise over £1m over the course of the next two G4 challenge cycles.

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Land Rover engineers are working on a series of advanced propulsion technologies and lightweight structures aimed at bringing CO₂ emissions down to class leading levels. This is part of a joint £700 million investment in sustainable technologies, show-cased in the LRX concept vehicle revealed in Detroit in 2008. Land Rover will launch the stop-start system on manual Freelander 2 in early 2009.

An intelligent Stop/Start system will be fitted as standard on all diesel manual Freelander models from early 2009 reducing CO₂ emissions by over 7%.

A bold evolution of Land Rover design, encompassing new technologies that have the potential to deliver C0₂ emissions of 120g/km, the all-new LRX was revealed at the 2008 Detroit Motor Show.

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Sustainable Development Policy