Land Rover - Our Planet

Since the Land Rover company was formed 60 years ago, our vehicles have always had a unique relationship with Our Planet.

Indeed, they continue to be used by explorers, conservationists, environmentalists and scientists all over the planet, for the benefit of our world. Designed to be fit for purpose, many are in use in conditions that are just too tough for other vehicles. However, as the significance of climate change has become apparent over the last few years, it has been important for us to build upon our environmental heritage and plan for the future, by focusing our efforts in four key areas: Environmental Technology, Sustainable Manufacturing, CO₂ Offsetting, Conservation and Humanitarian Projects.

Land Rover’s Fragile Earth commitment is an ongoing approach to ensure that our actions have a lower impact on the environment.

In 2006 Land Rover launched a pioneering CO₂ offset scheme in the UK. Part of an integrated approach including investment in sustainable technologies and working with global conservation and humanitarian organisations.

Land Rover G4 Challenge is committed to raising over £1m for the International Federation of Red Cross and Red Crescent Societies, during the course of the next two Land Rover G4 Challenge competitions. Not only that The Challenge will again operate strict environmental protocols that aim to reduce any environmental impact including carbon emissions.

Discover More

Land Rover is committed to jointly investing £700m in the development of sustainable technology over the next five years.

An intelligent Stop/Start system will be fitted as standard on all diesel manual Freelander models from early 2009 reducing CO₂ emissions by over 7%.

A bold evolution of Land Rover design, encompassing new technologies that have the potential to deliver C0₂ emissions of 120g/km, the all-new LRX was revealed at the 2008 Detroit Motor Show.

Discover More

Sustainable Development Policy